12 Valentine’s Day Gifts for Kids That Aren’t Candy—All Under $10 on Amazon

Each year, when I shop for kids’ Valentine’s Day cards, I also like to pick up a little something for my two daughters. My husband and I save our yearly holiday budget mainly for Christmas, so when Valentine’s Day rolls around, I look for affordable gifts that my kids will appreciate, and that will keep my budget on track. 

But even if your family prefers spending more than mine on Valentine’s Day, that’s OK. I found 12 Valentine’s Day gifts for kids under $10 on Amazon that work as standalone gifts or as fillers for a Valentine’s Day basket. From a newly released Squishmallows otter to a $10 Lego flower set and a cozy pair of pajamas, these sweet gifts have tiny price tags. 

Squishmallows Original 5-Inch Joanne the Brown Otter Holding Heart

A Valentine’s Day gift for kids wouldn’t be complete without a Squishmallows (but that’s just my opinion). My daughter and 5-year-old nephew have tons of Squishmallows, but not Joanne the Brown Otter—she’s a new release from the brand this year. Between her cheerful smile, big red heart, and small but mighty 5-inch size, Joanne is a great Valentine’s Day gift kids will use after the holiday. 

Lego Daffodils 

The Lego flower collection has tons of stunning options, like a bouquet of roses, cherry blossoms, and wildflowers, but this set is the only one that’s currently $10. The Lego Daffodils come to life with 216 pieces and are simple to assemble. All four daffodils feature green stems and adjustable leaves, so if you pair this with other Lego flower sets, you can create your own bouquet. 

One parent bought this set as a Valentine’s Day gift for their daughter. They say the “flowers are fun to build,” and they “love these as creative gifts for friends, too.” 

Amazon Essentials Unisex Kids’ Snug-Fit Cotton Pajama Set

Not all Valentine’s Day gifts for kids have to be toys! Kids grow fast, so a new pair of pajamas is always a welcome addition to their closet. These Amazon Essentials kids’ pajamas are made with 100% cotton, so they’re soft, comfy, and ideal for all-night sleep. A reviewer says they are also tagless, “which is a bonus for sensory preferences.” 

These kids’ pajamas feature a Valentine’s Day-worthy heart pattern and other fun, festive designs, such as dalmatians, ocean life, and more, starting at just $8. 

Little Blue Truck’s Valentine

As a mom and teacher, I’ve always enjoyed reading Little Blue Truck’s Valentine to my girls and students. The book follows Little Blue Truck as he delivers Valentines to his animal friends, spreading kindness wherever he goes. Its bright, colorful illustrations and heartwarming storyline make it an engaging read for young children.

The story is a great way to teach kids about friendship, love, and the joy of giving and receiving Valentine’s Day cards. 

Brain Games Sticker by Number: Valentine’s Day

My 9-year-old daughter loves sticker-by-number activities, and she already has one similar to this Brain Games version. I’m getting her this one as a Valentine’s Day gift because it’s an excellent way for her to be creative while relaxing. This sticker-by-numbers book includes 10 pages with corresponding perforated stickers ranging in various difficulty. 

Melissa & Doug Created by Me! Heart Magnets 

Valentine’s Day is one of my favorite holidays as a teacher because of all the charming crafts we can create. I love heart-themed crafts, like these Melissa & Doug heart magnets, which come in a pack of four and feature different designs. Ages 4 and up will love decorating their hearts with the included supplies: paint, a paintbrush, gem stickers, and glitter glue. 

Luv Her Bluey BFF Accessory Set 

For kids who want to get their BFF a Valentine’s Day gift (and for parents who don’t want to spend a lot on it), this Bluey accessory set is only $9 right now. It comes with best friend bracelets, two hair clips featuring Bingo and Bluey, and two rings with the Heeler girls again. It also comes in a sweet Gabby’s Dollhouse theme. 

Anluke Kids Toddler Slippers

If your kid is anything like mine and loves to dance around the house in cozy slippers, you’ll love this cute pair as a sweet Valentine’s Day gift. These kids’ slippers are soft and comfy, and they come in a leopard heart design and other colors, such as pink or black. The fleece upper keeps tiny feet warm, while the non-slip sole ensures solid traction for any adventure.

Nsxsu Multicolored Colored Pencils

This set of eight jumbo-colored pencils is a unique Valentine’s Day gift for kids because they won’t expect it, yet they’ll love using it. These colored pencils create a rainbow effect, making artwork more fun and colorful. They come in multiple pack sizes (up to 24!) and are thick enough that they won’t break easily with a little extra pressure from small hands. 

Hongid Valentine’s Day Dartboard

A dartboard is a fun way for everyone in the family to celebrate Valentine’s Day. This 30-inch dartboard comes with sticky balls for safe play (instead of actual darts). The adorable heart design is also sweet enough to keep around after the holiday. 

“My kids have played with this for hours, [it’s] sturdy and comes with 12 balls each, [and] we got one for each and they play for hours!” shared one parent.

Yoosteel Colorful Beaded Initial Necklace 

I love everything about this initial necklace, including its simplicity, vibrant colors, and dainty charm. The beads come in so many beautiful colors, like turquoise, orange, purple, and white. The initial charm is stainless steel, plated with 18K white or 18K gold, and stands out beautifully. The necklace’s adjustable chain allows wearers to choose between 14 and 16 inches. 

Busy Kid Press Valentine’s Day Dot Markers Activity Book

The Valentine’s Day dot markers activity book offers a fun way for kids to color in themed designs with dot markers. One of my favorite features is that each page has a black reverse page to prevent markers from bleeding through. This cute activity encourages fine motor skills and keeps little ones entertained—and it’s only $8. 

Shop More Valentine’s Day Deals for Parents 

Check out more of our editor-approved gifts and toys on Amazon.